8 Essential Marketing Tools to Boost Your Small Business

Logo:

A well-designed logo inspires trust by affirming your professionalism and encouraging people to stay. Show
potential customers who you are, what you do, and we can let you know how it will benefit you. Tell people
who have no prior knowledge or experience of your company that you are doing a great job. If your logo
seems unprofessional, people will definitely question your ability to sell your product or service.

People make quick decisions and bad design turns people away. Create a strong logo that stands out from consumers, makes
them remember your brand, and builds positive relationships. Logos have deep symbolic associations that
relate to people’s memories and emotions. A small business logo should be clear and easy to understand to
quickly connect with your audience.

Keeping your logo simple is important for it to work across multiple media platforms and be effective at all sizes. Unlike big companies, most small brands have years of brand awareness that people associate with your company, and a huge amount that helps consumers understand what your company does. You don't have a huge marketing budget. So your logo should immediately and clearly
communicate who you are and what you do.

Website and Custom Email:

Your business should be where your consumers are. Many companies are doomed to ignore the importance of
their website and move online, only to see their competitors take that crucial first step and stay ahead of them. .
As the numbers have already shown, almost half of the world’s population is already online. Why you won’t want to
take advantage of the immense business potential of the Internet users?

Website design is a one-time capital investment. After that, all you have to do is update your domain name and storage space. Expenses are a small part of total revenue. Once a website is designed and developed, it can be accessed by billions of users and
devices around the world at the touch of a button. Contrast this with traditional marketing and sales channels
that rely on word of mouth and regularly invest heavily in print and electronic media advertising. It takes time
to build traffic, so you won’t see immediate results, but it costs very little and the results are worth every penny.

Setting up a business email address might seem easy but there are a few things to consider when creating your
email address. With this in mind, you may be curious to know that your custom email address does not have to
be associated with your website’s hosting provider. Email is an integral part of our daily lives and can be an
irreplaceable marketing channel.

Social Media:

Social media is an effective way to reach new audiences with engaging content. Social engagement builds trust
and authority and helps show your brand personality sharing compelling content on social media requires a
solid plan. Social media offers tremendous potential for businesses as consumers log in and interact with
businesses on a daily basis. However, it is being a very noisy, crowded and ever-changing space presents a
significant challenge for businesses.

Business Cards:

Almost every business owner gets personalized business cards for their business. It’s the most simple and effective tool to store your business data and share it with all your customers.

Business cards carry your identity and bring customers to you. The best part is they are completely specific, so customers can keep
and share it. Act as your sales representative when shared with customers.

The main purpose of personalized business card is to build a huge network. This will expand your customer base. It’s a proven way to effectively market your business. With the help of such maps, clients can certainly gain insight into the company’s product quality and
services. For adding personal and professional touch, giving access to a wide audience, making a quick and
powerful impression, acting as a direct marketing tool and building the reference and trust are the major
benefits of business cards.

Banners & Posters:

Banners and posters can be used to reach a wider audience for small businesses. As long as you have an
attention-grabbing design that makes a lasting visual impression. There are many ways small businesses can leverage these promotional tools. Compared to other forms of advertising, banners and posters are a cheap investment. It can last for a long time and remain an effective marketing tool. Buy in bulk at a discounted price and have it hung by you or your staff for free.

Another important advantage of using posters and banners as part of your small business marketing plan is that
they are always visible as long as your prospects are active. This means that customers may be repeatedly
exposed to marketing. This is a huge advantage over other types of small business advertising.

Keep in mind that any printed banners or posters you plan to use as part of your long-term advertising strategy should be framed or laminated to keep them in good condition.

Leaflets and Flyers:

Leaflets and flyers are an effective and inexpensive marketing tool. Perfect for companies that want to promote their
products and services to their customers in order to increase brand awareness and engage in cost-effective
marketing. Here are some benefits of using flyers to advertise your company’s specials and services to your
target audience and increase sales. Usually, flyers are attractively designed to present important information to
customers simply and effectively. Large fonts, bright colors, and catchy phrases are usually used to grab the
customer’s attention. Flyers also include eye-catching headlines to help customers understand and retain
relevant information longer. This will help your customers remember to contact you when they need your
product or service in the future.

Postcards:

Despite social media and the Internet, the most effective direct marketing technique in the United States today
is postcard marketing. In fact, when it comes to the response generated by postcard marketing,
online marketing methods are incomparable. Sure, online marketing can generate volume, but online
marketing can’t bring in targeted visitors who already want what your business sells. You can use postcards to
send your viewers a great offer and a special URL to access or a special discount/voucher code that can be
used to redeem the offer. Postcards not only get responses from customers, they can also be tracked. By far the
most effective marketing method is word of mouth. This is because people trust the opinions of their family
and friends. Although you cannot buy or sell word of mouth, you can use postcards to solicit current customers
for referrals to other customers who would benefit from your products or services. Offer special discounts and
benefits.

Brochures:

In addition to websites, social media, advertising and marketing efforts, company brochures are an integral part
of the branding process. Key material about your product or service that potential customers bring home.
Brochures hold the face of your company in their hands and in their hearts.

• A well-designed brochure is a great way to showcase your business. Properly distributed brochures can increase your company’s visibility.
• Brochures are a great marketing tool for reaching new customers.
• It can make a positive impression about your business.
• It’s ideal for trade shows and networking opportunities.

Other Materials:

Apart from the materials described above, there are some other ways that can be used for the marketing of a
small business.

Stickers:

Stickers are one of the most versatile marketing tools. Promotional stickers can be used in many ways and in
many places. When it comes to potential promotional value, it is unrivaled whether you use the stickers by
themselves or stick them on other things to grab attention. They are made to stand out and send a message in a
way other marketing materials can’t. Stick with stickers and see what you can do to make your marketing more
memorable.

Many businesses use stickers effectively to promote and advertise their brand image. Logo
stickers are everywhere: on the back of cars, on billboards, on lampposts, and of course on consumer products
and packaging. Stickers can be thought of as mini billboards that give people a chance to notice your logo or
slogan outside of its normal context, making your business more visible.

T-shirts:

A custom t-shirt with your company name and logo gives you the opportunity to advertise your small business
on a budget. If you sell multiple products or services, you can also create different t-shirts, each featuring a
specific product or service, to encourage potential customers to ask for more information.

The key to success in promoting your business with t-shirts is getting people to wear them as often as possible so that as many
people as possible can see your business name. Provide employees with T-shirts with the company name and
logo clearly visible on both the front and back. Include your website address if it plays a significant role in
your marketing efforts. Then ask your employees to help out at work or at events you host.

If you hire a few people to hand out flyers on the sidewalk to lure people into your store, offer them a t-
shirt to wear to reinforce your branding efforts.

Tote Bags:

Custom tote bag is a currently a very popular trend in Uk. It can convey more than words about your brand or business. A personalized tote bag with your logo or slogan can make your company, brand, or event more memorable for your customers.

This is why both small businesses and large businesses today rely heavily on custom tote bags to get their message across
and build brand awareness. Over time, totes have evolved into the ultimate statement accessory, with more and
more people carrying them and trying to replace waste-producing plastic bags with reusable totes.

Think about it. Providing meeting attendees, business partners and even employees with a personalized tote bag with your
logo will make your brand stand out from the crowd for months and years to come. No business opportunity to
boost.

Conclusion:

In the light of previous discussion it can be concluded that there are roughly two types of marketing policies
for promoting a business whether it is small or big. Apart from using social media, all the other ways of
advertising need offline engagement. But online advertising can do the maximum portion of marketing because
most of the people are looking forward to getting the expected product comfortably and in the shortest possible
time. So both the ways are equally important.